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Mimi So is a New York City­based jewelry designer, known for style and craftsmanship, and her celebrity clientele. Mimi So’s vision, creativity and signature design principles are rooted in her passion for ‘living’ art, fashion, music, travel, and architecture. The Mimi So brand is positioned as a modern luxury lifestyle jewelry. Her branding is an expression of ‘pure­love­ luxury,’ one that is soulful and spiritual and with a voice that is rebellious and distinctive, like Mimi. Her styling evokes a positive feeling of simplicity, beauty, strength, mischievousness, fun, sexiness, compassion and romance. Mimi Style connects with today’s women.